![]() ![]() For example, buy a $50 gift card for only $40. This could include running a gift card special offer on Black Friday and Cyber Monday. Run special gift discounts and promotions Simple things like adding the recipient’s name and the option to add a short description in the gift card delivery email can go a long way.Īnother thing you can do is suggest specific tours on the gift card page, like the example above. One way to make people feel less guilty about buying someone a gift card is to personalize the gift-buying experience. Many people buy gift cards because they don’t know what else to get someone. Personalize the experience of buying a gift card The actual e-card design and email delivery should also be on brand with messaging that gets the recipient excited to go on your tour or activity. Or, suggest a $50 gift card so that they can bring a significant other, family member or friend along with them. For example, if your most popular tour is $25, you can suggest that people purchase a $25 gift card that can be used on an X tour. ![]() The messaging should be fun, on-brand, and guide people to specific options. Make the experience of buying a gift card just as fun and exciting as someone booking a tour. Focus on the gift card design and messaging This will not only help you sell more gift cards, but is also a marketing asset that you can use all year round to sell more tours. One of your options to showcase is gift cards. Whether it is a blog post like this example above, a gated asset (such as a nicely-designed PDF), or a printed brochure, create something that shows off your top tours, activities, and experiences. Ideally, it is at the top of your site or in your navigation menu, like in the example above. This may seem obvious, but it should be easy to find and buy a gift card from anywhere on your site. Make it easy to buy a gift card ezgif 5 9f7d79c3e7 In this post, we are going to share 12 tactics for how to sell more gift cards this holiday season. In addition, based on our own data, only 25.9% of the money spent on gifts is redeemed within six months, and another 11.7% is redeemed over the following six months. If you are short on time to get these to your recipient, see the FAQs we have on the Gift Certificate ordering page.Every year, we see gift card sales spike in November and December.Īccording to our anonymized customer data, here is a chart showing gift card volume increasing each year in Q4 from 2015 through 2018.Īs more consumers prefer to spend money on experiences over things, this trend is only going to continue to benefit tour and activity operators. They currently only come the old-fashioned way, on paper, in an envelope, through USPS mail. We do not/cannot issue these gift certificates electronically. You can only enter one recipient name and address per order. Simply indicate their name and address on the order form when you complete your purchase. We normally mail the certificates directly to you (the purchaser) so you may give them away at your discretion, but we will gladly mail them directly to your recipient with a note of explanation and recognition of you as the giver. You may buy as many as you like, and the bearer may redeem as many as they like at one time, at any of our current OBRA member restaurants (at time of redemption) within one year of issue date.įor more information and to place your order just CLICK HERE to go to our certificate ordering page. Each OBRA Restaurant Gift Certificate comes in increments of $25.00. For every qualifying order (of 7 or more certificates) we will include the 8th one as a bonus! But only on orders placed by midnight on 12/31/15. The best thing about OBRA gift certificates is that they can be redeemed at any of the OBRA’s member restaurants, so that gives the holder over 60 choices of great places to eat on the Outer Banks. It’s the perfect gift for that OBX loving friend! Whether it is for a birthday, or holiday, or just a thank you for a job well done, if you know someone that frequents the Outer Banks area, rest assured you will be giving them a gift they will really appreciate and use. Order 7 ($25 each) OBRA Gift Certificates, and receive a BONUS $25 gift certificate. (That’s about a 15% discount!)Īn Outer Banks Restaurant Association Gift Certificate is a great way to show your appreciation to someone. The Outer Banks Restaurant Association is excited to announce our 2015 Holiday Season promotion. Give the perfect gift this holiday season, and get a bonus for yourself…or as an extra to give! ![]()
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